Our Founder Story
☘️Where Nature, Heritage and Innovation Meet
The story of V10 Plus began in Toyohashi, Japan — a place where nature, simplicity, and tradition shaped the early life of our founder, Mrs. Akiko Yokota.
Raised in a family dedicated to rice and seaweed farming, Akiko grew up immersed in the rhythms of nature. From planting and harvesting to understanding the value of patience and purity, she learned that true nourishment begins with respecting nature’s wisdom.
Yet the inspiration behind V10 Plus was born from a simple childhood memory.
In what she fondly recalls as “The Secret Kitchen,” Akiko often watched her grandmother gently cleanse her face with the water left behind after washing white rice. Despite the passing years, her grandmother’s skin remained remarkably soft, radiant, and clear.
That daily ritual revealed a profound truth:
Nature possesses an extraordinary ability to nurture, restore, and support healthy-looking skin.
The experience sparked a lifelong fascination with skincare and the relationship between nature and beauty.
Years later, while exploring skincare solutions alongside her sister, Akiko was introduced to personalized skin analysis technology. Inspired by the realization that every individual’s skin is unique, the sisters began developing customized serum solutions tailored to different skin concerns and conditions.
Within weeks, they experienced visible improvements in their own skin.
That breakthrough became the foundation of V10 Plus.
Driven by the belief that beautiful skin should be achievable for everyone, Akiko set out to create skincare that is gentle, effective, and adaptable to individual needs and lifestyles.
Guided by Japanese craftsmanship, precision, and innovation, V10 Plus has since grown into an internationally recognized skincare brand trusted by customers in more than 20 countries across Asia, Europe, and beyond.
Since establishing the brand in 2007, Mrs. Akiko Yokota has remained devoted to refining formulations and developing products that combine carefully selected ingredients with advanced skincare expertise.
Today, V10 Plus enters an exciting new chapter.
Joining Akiko are her twin daughters, Aiko & Yuiko, both pursuing medical studies and bringing a new generation of scientific insight to the brand. Together, they contribute fresh perspectives on skin health, ingredient research, and evolving consumer needs.
Blending decades of experience with emerging scientific understanding, they are helping shape the future of V10 Plus — thoughtfully connecting Japanese skincare heritage with modern innovation.
Together, they continue a shared vision:
To create skincare that respects the skin’s natural balance while continuously evolving through knowledge, innovation, and care.
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What Does “V10 Plus” Mean?
V — Variety
A comprehensive collection of skincare solutions thoughtfully designed to address diverse skin concerns and individual skincare needs.
10 — Our Ten Core Principles
Every V10 Plus product is developed according to ten guiding principles:
* No Parabens
* No Artificial Fragrance
* No Artificial Colourants
* No Mineral Oil
* Water-Based Formulations
* Targeted Solutions for Different Skin Concerns
* Dermatologist Tested
* Visible Improvement Within 10 Days*
* Colour-Therapy Inspired Packaging
* Made in Japan
*Individual results may vary.
Plus — Enhancement
V10 Plus pioneered the concept of “Skin Supplements” — highly focused serums designed to complement and enhance existing skincare routines.
Just as nutritional supplements support overall wellness, V10 Plus serums help support hydration, nourishment, and skin vitality by seamlessly integrating into daily skincare regimens.
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Our Philosophy
Mrs. Akiko Yokota believes:
“Beautiful skin is clean, radiant, healthy-looking skin — without the need to hide behind heavy makeup.”
At V10 Plus, beauty is not about covering imperfections.
It is about nurturing the skin with consistency, respect, and trust, allowing its natural radiance to shine through.
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Our Mission
To create high-quality Japanese skincare solutions that thoughtfully address diverse skin needs through continual innovation, scientific understanding, and formulation excellence.
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Our Promise
To deliver skincare that combines gentle care, visible results, and long-term skin wellness — earning the trust of customers across generations.
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V10 Plus
Award-Winning Japanese Skincare 🇯🇵
Trusted Across Asia & Europe
Where Japanese Heritage, Scientific Innovation, and Personalized Care Come Together.
Begin your journey to naturally radiant skin.
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A New Generation of Beauty
Rooted in Japanese purity and precision, V10 Plus embraces a new chapter of innovation.
A mother and founder, joined by her twin daughters — the next generation of skincare visionaries — united by a shared commitment to advancing skin wellness in through knowledge, care, and continual discovery.
A heritage preserved.
A future inspired.
